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Leveraging the AR technology, in an on-ground activation with one of Bollywood’s most loved celebrity.

The Event:

Kotak 811 is for everyone activation, 2018.

The Brief:

To engage the masses, while generating awareness about ‘Kotak 811’ and ensuring maximum on spot account openings, and utilising the brand’s Bollywood megastar ambassador, Ranveer Singh in the most effective way possible.

The Solution

With certain logistical goals to achieve while planning and executing the launch campaign, it had to be specifically conducted in areas with high population density. We approached the client with our augmented reality idea and only after 100% satisfaction did we roll out the campaign LIVE across the country.

The idea was to attract audience by inviting them to get clicked with Ranveer Singh through Augmented Reality and for a lucky few maybe even a chance of meeting him in person. And since the account opening process was extensively hassle-free, the Kotak team managed to open 1000s of accounts countrywide.

The Highlights

  • The high degree of engagement stood testament to the immense success of the campaign.