intro

Conceptualize and deliver customised merchandise.

The Client:

Airtel, a global telecommunications services giant based in India.

The Brief:

Over the years, Airtel has trusted us with creating merchandise that allows the employees, retailers and customers to represent the brand with pride.

The Solution

Merchandise ranging from 50,000 retailer uniforms, T-shirts, backpacks, shoes and sippers. Additionally, the retailer loyalty program was redefined to win hearts by shifting the program focus to their families. Under this scheme, we sourced, customised and delivered 3000 bicycles for each retailer’s daughter, deepening the retailer-brand relationship in a way, other schemes never could.

The Highlights

  • Increased Retailer Loyalty to the brand in the high-churn telecom sector.
  • Functionality and everyday comfort were prioritized in every piece of apparel created for the users.