A leading telecommunication services provider.
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Curating channel loyalty solutions for sustainable growth in the telecom sector.
The Client:
The Brief:
To create a loyalty program for their channel partners that not only rewards and recognises the partners but also achieves sustainable growth in the industry.
The Solution
Technologies
- A non-transactional program was curates to be centered around family initiatives aiming to target the partner’s families and their hearts.
- A transparent point based system was identified that recognised the channel partners on their performance and rewarded them.
- As for the distributors, they received ‘brand currency’ on achieving their target KPIs. Further incentive could be earned with exclusive partner benefits.
- Annual Reward & Recognition event for the top performers was celebrated annually on a community level.
The Highlights
- The program managed to reduce the churn rate and, increase retailer participation.
- Increase in member base by 218% with 50% retention rate till date.
- 70% distributor retention rate with increased activations.
