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Technology and Luxury at its best for Mercedes-Benz.

The Event:

Launch of Global Star, a Mercedes – Benz Dealership 100 showroom.

The Brief:

Media Launch for Global Star’s 100th Showroom and also India’s first Mercedes – Benz experience center.

The Solution

This particular store had a story itself. Not just the 100th Global Star showroom, it is also India’s very first Mercedes-Benz experience center. We had to maintain the stature and innovate the launch ideas that showcased technology, full throttle. The Kabuki technology used blended touch, voice command, and a dramatic curtain drop; the perfect blend of theatricality and tech.

A digital signature wall further helped bring alive the brand’s future-ready story.

The Highlights

  • Presence of both the Director & CEO of Mercedes Benz India and the International Head of the Region were a turning point for the media.
  • Seamless execution of both technology and physical aspects of the event.