One of India’s leading general insurance provider.
intro
Creating stronger and deeper connections with agents through a structured reward system.
The Client:
The Brief:
To comprehensively profile insurance agents and create a transparent reward structure for them to undertake.
The Solution
Technologies
- Since there were a total of three categories of agents; active, semi-active and dormant, the activation strategy creates was tailored to the responses and reactions of each group.
- A custom-made mobile app, web panel with live performance tracking, and an all-inclusive points-based dashboard.
- With the main objective being an increase in participation and engagement, the program communication was made consistent with more focus on program updates and information.
- The shift from a digital rewards catalogue to a reward structure with invitations to domestic & international summits, created a huge impact in the success of the program.
The Highlights
- Increased agent base to 35,000.
- Average year-on-year sales growth of 17%.
