One of the world’s largest tyre manufacturer.
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Touching hearts even in the remotest parts of India, with an exclusive rewards system.
The Client:
The Brief:
Develop an exclusive reward system that ensured incentives and gratification to the dealers.
The Solution
Technologies
- Regular communication with dealers laying the building blocks of the customer-brand relationship.
- Targeted audience profiling, custom-built IT infrastructure, logistic innovation, direct communication all clubbed with a rewards management program was the most effective solution for the client’s problem statement.
- Increased family-based engagements and participations led to an increase in authentic recommendations to their customers.
The Highlights
- Expanded our out-reach to the remotest areas with our systematic approach and comprehensive plan.
- Rewards worth over INR 15 crore redeemed.
- Dispatches to 3000 dealers in 146 locations PAN-India with 0 reported OTR or damage.
