International Telecom Company, Myanmar.
intro
Incentivise channel partners to achieve and surpass sales target.
The Client:
The Brief:
To safeguard the brand’s reputation in front of its competitors by increasing sales through an all comprehensive engagement & privilege program.
The Solution
Technologies
- A simple point based metric system for performance was identified and implemented.
- Each partner would collect points on meeting their customer acquisition and retention numbers.
- These points collected could be redeemed on a quarterly basis, bridging the gratification gap and increased customer to brand physical engagement.
The Highlights
- With over 10000 dealers, 150 distributors and 800 sales participants the adoption rate was phenomenal.
- During the campaign period, rewards worth 67 crore kyats were redeemed.
